Simon Cowell has somehow teamed up with the Will Smith's wife's production company Overbrook to develop a pan-global TV show format to find the DJ superstars of the future. The as-yet-untitled international project will be co-produced by Cowell's Syco Entertainment along with Will and Jada Pinkett-Smith's Overbrook Entertainment. Sony Pictures Television is partnering with Syco and Overbrook for the project.
Words actually fail us right now as we contemplate the true awfulness of this combination.
Music Week reported that the project has been in development for over a year although broadcast partners have yet to be confirmed. Thank God.
Simon is quoted as saying
“We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners. DJ’s are the new rock stars, it feels like the right time to make this show.”
DJs are the new rock stars. Indeed. Except they're not are they? DJs are the kid at school who spent all their time in their room practising and practising and playing with technical equipment until he/she became good. Good enough to play out and fail sometimes and get it right others and dedicated enough to keep plugging away at it until eventually they develop a fanbase and gradually climb the ladder to success.
DJs discovered by TV show will be as worthless and vapid as all reality TV stars, successful due to a slick haircut or by default as being the least annoying person on the screen at the time.
It'd be nice to think that this won't really affect any of us, that we could just watch it all on TV and smirk smugly at the X Factor awfulness of it all. But think about this for a moment...who will be getting the big bookings in a year's time, pricing others out of the market place and restricting the “real” artists in the industry in a similar way to the acting, pop music or modelling industry before us?
The celebrity DJ of course.
And we said. Words fail us.
